Social Media Marketing Isn’t Broken. Most Brands Just Use It Wrong.

People keep asking if social media marketing still works.

My honest answer?

It does. Just not the way most people are doing it.

Most brands treat social media like a task.
Post something. Boost it. Move on.

They’re busy.
But they’re not building anything.

Social media marketing today isn’t about posting more.
It isn’t about trends.
And it definitely isn’t about going viral for the sake of it.

It’s about earning attention and trust, slowly, over time.

If your content disappears the moment someone scrolls past it, you’re not really marketing.
You’re just filling space.

Consistency used to be the advantage.
Now it’s just the minimum.

Feeds are noisy.
People scroll faster.
AI content is everywhere.

So the real question isn’t “how often should we post?”
It’s “why should anyone stop for us?”

One mistake I see all the time is brands talking about themselves too much.
People don’t wake up wanting to learn about your company.
They care about their work, their stress, their problems, their identity.

If your content doesn’t connect to that, it gets ignored.

Another mistake is copying trends without understanding why they work.
A trend without context doesn’t build a brand.
It creates a spike, then disappears.

If a trend doesn’t fit your voice, your values, or your audience, forcing it usually does more harm than good.

The third mistake is posting without a point of view.
Most content fails because it’s too safe.

No opinion.
No stance.
No personality.

When everything sounds “okay”, nothing is memorable.

What actually works is much simpler, but harder to do.

Talk like a human.
Explain things clearly.
Share what you’ve learned from real experience, not theory.

People don’t trust perfection.
They trust honesty.

Real brands also repeat themselves — on purpose.
Same beliefs.
Same values.
Explained through different stories, moments, and situations.

That repetition is what builds trust.

Social media shouldn’t be treated like a campaign.
It’s a long-term conversation.

If you disappear after a month, people forget you just as fast.

So is social media marketing still worth it?

Yes.
But only if you stop treating it like a hack.

The brands that win don’t shout.
They don’t over-polish.
They don’t pretend to be something they’re not.

They show up.
They explain clearly.
They sound real.

One question I always come back to is this:

If someone discovers your content today, would they understand what you stand for in 30 seconds?

If not, posting more won’t fix it.

Social media marketing isn’t about the algorithm.

It’s about clarity.
And courage.

The moment you stop trying to sound impressive is usually the moment people start listening.